FREE ENTRY / Classics The Small Luxury - Design Award 2024

CLASSICS the Small Luxury was launched In 2003 based on the concept of "a small luxury in the palm of your hand. The company's parent company, Blooming Nakanishi, was established in 1879, and has been using the know-how and techniques that have been passed down through the years. The company is a specialty handkerchief store that produces original designs for each season by combining the skills and techniques Inherited from Blooming Nakanishi, the company's parent company founded in 1879, with the sensibilities of today. CLASSICS the Small Luxury has Collaborated with many domestic and International artists to produce handkerchiefs. We seek to expand new charms and possibilities of handkerchiefs by infusing them with the power of design! n 2020, we established "CLASSICS the Small Luxury Design Award" In order to support artists' activities and to make design more Intimate for people.

The design theme for the fourth annual CLASSICS the…